Objectives and strategic lines
a) To boost the financial impact of the sector and to attract tourists with high spending power;b) To promote its own identity as a tourist attraction;
c) To reconcile tourists/local community;
d) To ensure the geographical and multisectorial distribution of tourism;
e)To strengthen the public-private promotional model.
Over the past few years, new phenomena have characterised tourist activity and new needs of the city. In this regard, we have defined as our strategic lines, culture, meetings tourism; cruises; the city's retail offering; gastronomy; sport tourism; the constant improvement of the network of information points; the participation of the business world o the creation of new attractives, among others.
- Institutional responsibility
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Barcelona Municipal Council is one of the two governing institutions of Turisme de Barcelona. Its affiliation to local government is a conditioning factor of the Consortium’s work. In this regard, Turisme de Barcelona, is more than a company, as its dependence on the Municipal Council confers on it a high level of social and institutional responsibility. The general interests of the town and its community certainly carry weight within the Consortium.
It is in this context that Turisme de Barcelona combines strictly business criteria with considerations that have more to do with social needs and the community. For instance, it works to achieve a balance between tourist activity and everyday life in the city. And it is concerned about making the most of and consolidating the perfect complementarity between meetings and holiday tourism in Barcelona. It also has an interest in providing reliable tourist information about the city’s landmarks for different groups of people with special accessibility needs.
It works on a priority basis for the geographical distribution and multi-tourism benefits, as well as strengthening the international image of Barcelona as a economic engine for the city. - Member's programm
- Panning
- Segmented promotion
- Social and environmental responsibility
At the heart of Turisme de Barcelona there are a number of members’ clubs which bring together, through quotas, private companies and bodies operating within a specific area. They consist of in-house programmes made up of business tourism representatives from Barcelona (Barcelona Convention Bureau), the retail offering (Barcelona Shopping Line), restaurants (Barcelona Gastronomia), sports (Barcelona Sport) and for positioning Barcelona as a luxury destination (Barcelona Premium). Contact Barcelona Turisme
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